Online advertising service Warc has released its 2016 rankings of the world's 100 most effective advertising campaigns.
This year, online campaigns dominated the top 10. 11 of the 20 highest-ranked campaigns were digital-led.
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The assessment included the campaign's impact, industry perception, and the level of competition it faced.
http://uk.businessinsider.com/the-worlds-10-most-effective-ad-campaigns-digital-campaigns-2016-3?r=US&IR=T
http://www.warc.com/warc100/about.100
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