tisdag 15 mars 2016

IBM quietly built the world's largest digital agency — here's how it got there

For two years running, IBM's Interactive Experience (iX) division has been named the largest digital-agency network in the world by trade publication Ad Age.
IBM iX boasts more than 10,000 employees who work on creative, digital, and analytics for clients including Nestle, Visa, L.L.Bean, and Air Canada.
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Ad Age pinned IBM iX's revenues at $1.9 billion last year, but Paul Papas, iX's global leader, tells Business Insider that that's an "understated number." IBM doesn't break out revenues for the division in its financial reports.
http://finance.yahoo.com/news/ibm-quietly-built-worlds-largest-165525173.html
http://uk.businessinsider.com/ibm-quietly-built-the-worlds-largest-digital-agency-heres-how-it-got-there-2016-3?r=US&IR=T

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