Both German retailers have evolved their
offers in an effort to reach more ABC1 consumers, with Lidl, for
example, introducing an extensive French wine range.
--
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey
to classify readers, but are now used by many other organisations for
wider applications and have become a standard for market research.
The grades are often grouped into ABC1 and C2DE; these are taken to
equate to middle class and working class, respectively. Only around 2%
of the UK population is identified as upper class, and this group is not included in the classification scheme.
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