Millennials Prefer “Peer” Endorsements to Those of Celebrities, Says Study

Nearly a third of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity—and of that number, 70 percent of 18-to-34 year olds had the highest preference for “peer” endorsement, according to new research from shopper-focused influencer marketing firm Collective Bias. The firm this week released results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions, fielded to nearly 14,000 adults in early March.
https://www.bulldogreporter.com/influencer-marketing-in-the-spotlight-non-celebrity-influencers-are-10-times-more-likely-to-drive-in-store-purchases/
http://collectivebias.com/