We’re now seeing marketers begin to adopt an invaluable new lens, called
technography, that attempts to better understand a customer by
analyzing their tech stack.
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These technology signals are easier to track down than most people
think. Data providers like The Big Willow, Social123, and Builtwith can
build segments to reach companies that use particular web hosting,
analytics, e-commerce, advertising, or content management platforms. And
web crawlers like Ghostery offer simple Google Chrome extensions that
let you easily see under the hood of a company’s web site to find out
what technologies it is built on.
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