More than 9 million Britons now use adblockers

Latest Internet Advertising Bureau figures show 22% of web users over 18 years old use software to strip ads from digital content.

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This equates to about 9.2 million of the 41.8 million UK adults who regularly use the internet.

http://www.theguardian.com/media/2016/mar/01/more-than-nine-million-brits-now-use-adblockers