Optimera: Marketing technology is a mess, so MyStacks launches to make sense of it

tisdag 1 mars 2016

Marketing technology is a mess, so MyStacks launches to make sense of it

Today, CabinetM — a martech directory, marketplace, and collaboration network — has announced MyStacks, a platform that lets marketers and agencies create, share, and collaborate around marketing technology stacks.
--
CabinetM has over 4,500 products in its marketing technology directory, covering more than 100 categories of martech product.
--
“If we look at the social media layer of CabinetM’s own marketing stack, we currently leverage three social platforms (Twitter, LinkedIn, and Facebook), three tools to help with content creation (Canva, Curata, and Hashtagify) and two tools to manage and measure our activity (Hootsuite, and ManageFlitter),” Brearton said. “As we expand our social presence, we’ll add additional platforms and tools.”