Brands should embrace the beauty of bloggers

Beauty bloggers, and not the makeup artists behind cosmetic brands, are the main influencers in the market, according to new research from Fashionbi, thanks to their daily activeness and one-on-one reach with fans.
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Many have global celebrity status and massive, loyal fan bases that can be as high as 30 million - they are beauty bloggers and vloggers and, according to Fashionbi's recent report 'Top 15 Best Beauty Bloggers To Watch: Makeup & Beauty Vloggers - Evolution, Strategies, Influence and Success Factors' brands need to engage these 'experts'.

http://www.bizreport.com/2016/03/brands-should-embrace-the-beauty-of-bloggers.html
http://fashionbi.com/insights/marketing-research/top-15-best-beauty-bloggers-to-watch