onsdag 2 mars 2016

Russian Advertising Market Shrinks 10% in 2015

The advertising market in Russia last year was worth 307.5 billion rubles ($4.1 billion), a decrease of 10 percent compared to 2014, the Association of Communication Agencies of Russia (ACAR) said in a statement Wednesday.
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Russian spending on television advertising fell by 14 percent to 136.7 billion rubles ($1.8 billion) in 2015, compared to the previous year.
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The only media segment that has demonstrated growth in advertising revenue is the Internet. In 2015, advertisers spent a total of 97 billion rubles ($1.3 billion) on Internet advertising which is 15 percent more than in 2014.

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